Privacy Policy
This Privacy Policy explains how UK Air Quality (“we”, “us”, “our”) collects, uses, and protects information when you visit ukairquality.co.uk (“the Site”).
We are committed to protecting your privacy and handling your data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Privacy and Electronic Communications Regulations (PECR).
1. Who we are
UK Air Quality is an independent website based in the United Kingdom. We publish guides, reviews, and comparisons related to air quality, dehumidifiers, and air purifiers.
If you have any questions about this policy, please contact us via our Contact page.
2. What information we collect
a) Analytics data (Google Analytics 4)
We use Google Analytics 4 (GA4) to understand how visitors use our site. GA4 collects anonymised data including:
- Pages visited and time spent on each page
- Your approximate location (country/region level only)
- The device and browser you are using
- How you arrived at the site (search engine, direct, referral)
GA4 does not collect your name, email address, or any personally identifiable information. We do not use GA4 data to identify individual users.
Google’s privacy policy is available at https://policies.google.com/privacy.
b) Cookies
Our site uses cookies. A cookie is a small text file stored on your device by your browser. We use the following types of cookies:
- Analytics cookies — set by Google Analytics to measure site traffic
- Affiliate cookies — set by Amazon.co.uk when you click an affiliate link. These allow Amazon to track whether a purchase was referred from our site. We do not have access to any data collected by Amazon’s cookies.
You can control cookies through your browser settings. Disabling cookies may affect site functionality.
c) Information you provide
If you contact us via email or a contact form, we will receive your name, email address, and the content of your message. We use this information solely to respond to your enquiry and do not share it with third parties.
3. How we use your information
We use the information we collect to:
- Understand how visitors use the site and improve our content
- Monitor traffic and identify technical issues
- Respond to enquiries sent directly to us
We do not sell, rent, or share your personal data with third parties, except as described in this policy (Google Analytics, Amazon Associates).
4. Affiliate links and third-party sites
Our site contains links to Amazon.co.uk and other external websites. When you click these links, you leave our site and are subject to the privacy policies of those third-party sites. We are not responsible for the privacy practices of any third-party site.
5. Data retention
We do not store personal data beyond what is necessary to respond to a direct enquiry. Analytics data is retained in Google Analytics for 14 months by default.
6. Your rights under UK GDPR
You have the right to:
- Access the personal data we hold about you
- Request correction of inaccurate data
- Request deletion of your data
- Object to processing of your data
- Withdraw consent at any time (where processing is based on consent)
To exercise any of these rights, please contact us via our Contact page.
If you are unhappy with how we handle your data, you have the right to complain to the Information Commissioner’s Office (ICO) at https://ico.org.uk.
7. Changes to this policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated date. We encourage you to review this page periodically.
Last updated: May 2026